Determining the Impact of Careful Application of Growth Management Policies and Sustainable Development on the Changing Marketing Environment

The goal of this research was to see how careful application of growth management policies and long-term development will affect the changing marketing environment. The market environment and business activities are intertwined and interdependent. The research used a descriptive analytical approach, utilising a questionnaire as the primary research tool. Three demographic factors and twenty-six items were included in the questionnaire, which were aimed to evaluate the influence of attentive execution of growth management policies and sustainable development on the changing marketing environment. The study population included all Senior Managers who work in five-star hotels around the Dead Sea in Amman, Jordan, totaling (19) Senior Managers at (6) hotels, and the study sample included all (19) managers. The findings demonstrated that careful application of growth management policies, as well as careful application of sustainable development policies, has a statistically significant impact on the changing marketing environment. The averages and standard deviations of the carefully applied growth management policies fields were high, with the Attraction field coming first and the Expansion field coming last, according to the analysis. Other findings revealed that the Coordination field’s total mean and standard deviation were both high, with a mean of (3.91) and a standard deviation of (3.91). (0.51). The averages and standard deviations of the sustainable development fields were high, with the Economic Dimension field ranking first and the Environmental Dimension field ranking last, according to the analysis.

Author (s) Details

Dina Al-Waely
Jerash University, Jordan.

View Book :- https://stm.bookpi.org/MPEBM-V2/article/view/2327

Leave a Reply

Your email address will not be published.

Previous post Analyzing the Procedure of Using Business Intelligence Resources in the Publication of Entrepreneurship Culture: An Applied Study
Next post Why do Firms Diversify? The Italian Evidence