Effectiveness of Music Video on HIV/AIDS Prevention among Female Factory Workers in Lao PDR

Background: In the Lao PDR, rapid socioeconomic development has resulted in significant changes in young people’s lifestyles and sexual behaviour. Because school-based HIV/AIDS education is insufficient, effective educational techniques must be developed. The goal of this study was to create and assess an Entertainment-Education Music Video (EEMVL) using ‘Lam,’ a Lao traditional folk song. The experiment was carried out in a plant in the southern region of Laos. Factory workers were educated about HIV/AIDS by viewing EEMVL. 51 female manufacturing workers completed semi-structured questionnaires before and after the intervention, as well as at a two-week follow-up. The questionnaire asked about HIV/AIDS knowledge and awareness, condom use self-efficacy, condom use intention, and positive and negative attitudes toward HIV/AIDS patients. From pre-intervention to two-week follow-up, the results revealed higher condom usage self-efficacy (p0.001), decreased negative attitudes toward persons living with HIV/AIDS (p=0.003), and improved HIV/AIDS information communication among factory workers (p0.001). The intention to use condoms increased from pre to post (p=0.017), but declined two weeks later (p=0.02). The drop in intention was attributable to the participant’s recognition of the significance ofhaving the knowledge and skills to protect oneself from HIV infection, and understanding that condoms do not provide 100% protection against HIV infection Furthermore, the participants stated a wish to protect Lao culture from HIV/AIDS and to carry out their responsibilities as Lao citizens. Conclusion: These findings revealed that the audience’s health literacy on HIV/AIDS prevention improved as a result of the social modelling behaviour displayed in the EEMVL, and that interpersonal contact among the participants was stimulated.

Author (S) Details

Itsuko Yoshida
Department of Nursing, Yasuda Women’s University, Japan.

View Book :- https://stm.bookpi.org/CDHR-V10/article/view/2543

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