Study on Experience Differentiation Strategy (1): Concepts of Customer Experiences

“Experiential marketing” has gotten a lot of attention as a “differentiation strategy” in a mature market like the Japanese economy. The principles of experiential marketing are investigated in this study. The findings reveal that 1) experiences play a role in the acquisition, consumption, and disposal of items, 2) experiences take place in scenarios that consumers face, and 3) experiences are actions and physiological/psychological impacts. This comprehension of experiences aids us in making appropriate use of them. As a tactic for distinction, use experience. This research suggests a new definition for customer experience and strategies, as well as methodology for implementing them. In the future, further research into successful products or services should be undertaken.

Author (S) Details

Shin’ya Nagasawa
Graduate School of Business and Finance, Waseda University, Tokyo, Japan.

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