Role of Media Technology in Food Production, Kenya Vision 2030

Developing countries have experienced higher human population increase in the twenty-first century than in previous centuries. Low food production also contributes to hunger and malnutrition. There are various reasons for insufficient food production, and one of the problems limiting farmers’ food production is a lack of solid and useful information. Farmers have found it difficult to get technical assistance in the field due to a lack of clear policies on agricultural extension services. Due to a lack of extension services, a media forum has emerged to empower farmers through video sharing. Farmers are increasingly using media platforms to obtain information that will help them reach their food production goals. Video sharing is one such media outlet that has succeeded in empowering farmers all over the world. Access agriculture has created initiatives that are currently assisting farmers, particularly small-scale farmers, with innovative technologies to improve food production. Farmers are learning, sharing, and watching demonstration films from professionals and other small-scale farmers as a result of the new innovative technology adoption. Farmers can readily apply what they’ve learned after watching the videos. Access agriculture has produced basic videos in a variety of languages and cultural contexts that can be easily understood by farmers in any part of the world. Agricultural media shows are produced with a simpler content, which is less expensive, quicker, and more accessible to any farmer. The system is based on the use of mobile phones, which are ubiquitous among farmers. Internet connection, DVDs, audio recordings, and computers are just a few of the resources that are being utilised to help farmers improve their understanding of smart agriculture. Kenya is currently experiencing a food shortage, and over 45 percent of the country’s population lives in poverty, with small-scale farmers making up the majority of the population. Extension services for farmers and agricultural training institutions have declined over time. The majority of small-scale farmers in rural areas confront significant obstacles when it comes to adopting innovative farming techniques that would otherwise boost food output. This paper investigates the role of Access agriculture’s media technology innovation in increasing food production. Methodology Access agriculture data base, field observations from small-scale farmers practise, desk top review, and interactions with key informants in Kenya provided the data for this work. The media platform technology has [played a critical part in empowering farmers and building a media platform for sharing information on the best agricultural practises, which is now boosting farmers’ skills and techniques and leading to food solutions in Kenya. More than half of Kenyan farmers have benefited from the distribution of training films. The majority of agricultural movies provide appealing and enticing information about agricultural demonstration techniques, changing farmers’ perceptions and attitudes, particularly among young people, who are growing more interested in farming and thereby increasing food production. The outcomes of this research project will be utilised to develop methods to help farmers enhance food production by bringing in young farmers with the energy and technology to produce enough food for the country and beyond.

Author(S) Details

Eliud Garry Michura
Kabarak University, Kenya.

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