WhatsApp India has launched SMBSaathi Utsav, a new initiative aimed at assisting small enterprises. This project will assist small business owners in utilising digital tools such as the WhatsApp Business App to operate their businesses online and reach a wider audience.
The SMBSaathi Utsav began with a pilot programme in Jaipur’s Johri Bazaar and Bapu Bazaar, where 500+ small businesses were instructed on various elements of conducting business online. The goal of this effort is to educate and assist small businesses in using WhatsApp to maximise their potential.
Approximately 6.3 billion micro, small, and medium-sized enterprises (MSMEs) exist in India, accounting for 30% of the country’s GDP and employing over 110 million people. These firms were badly impacted by the epidemic, with overall earnings falling by 20 to 50 percent. The lack of market access was one of the key causes of this decline.
WhatsApp launched the SMBSaathi project earlier this year to help these businesses recover from the epidemic. The initiative featured inspiring stories of company owners throughout India who switched to digital means of doing business during the pandemic. For many of these firms, WhatsApp was their first digital gateway and a more cost-effective and time-saving option to developing and maintaining a website.
Businesses from a variety of industries, including traditional arts and handicrafts, jewellery, fashion and apparel, food and beverage outlets, and others, are being instructed on how to use the WhatsApp Business App’s features and how to advertise their products to the relevant audiences.