The purpose of the study was to ascertain how organisational strategy affected Kenyan firms listed on the Nairobi Securities Exchange in terms of performance (NSE). Industrial organisational economic theory and chaos and complexity theory are also part of the study’s theoretical underpinnings. 38 firms from a sample of 64 NSE-listed companies in Kenya were included in the study, which employed a cross-sectional survey methodology and covered the five-year period from 2013 to 2017 as of June 30, 2017. A total of 152 managers were included in the sample of four senior managers from listed companies on the NSE, including the chief executive officers and heads of the human resource, finance, and marketing departments. 15 persons participated in the pre-testing, and the reliability coefficient (r) was greater than the advised 0.7. A five-point Likert scale was used by the researchers to evaluate organisational culture and performance. Secondary data comes from public sources, while primary data came from the semi-structured questionnaire. The study found that organisational planning significantly improves the performance of businesses listed on the Nairobi Securities Exchange. According to the report, firms should embrace organisational strategy since it facilitates the creation of short- and long-term strategic plans that help the business operate better in a changing business environment. The research’s conclusions suggest that management should create a competitive market strategy with long-term goals and annual corporate goals that outline crucial performance measures for firms listed on the NSE.
Aketch E. Ng’ong’a,
School of Business, Jomo Kenyatta University of Agriculture and Technology, Kenya.
Please see the link here: https://stm.bookpi.org/CABEF-V1/article/view/7297
Keywords: Organizational strategy, Nairobi Securities Exchange (NSE), performance of companies.