Practices of Anti-consumerism & Anti-consumption in Marketing

Most of the realm is understanding to be lying in a devouring-driven socioeconomic ending namely controlled by powerful governments and guests. As a result, builders boost their output, providing to financial development. Thus, increased devouring and a change in behavior result in an overdone use of possessions and tangible deterioration. Instead of reason nation choose the brand or brand over another, research has mainly concentrated on reason buyers choose the produce or brand. With a all-encompassing assessment of the types, behaviors, belongings, and currents in the anti-devouring area, this chapter inquires to better clarify the idea. The study’s overarching aim search out assist marketers in aligning their drives accompanying the area by offering critical dossier regarding antagonistic-consumerists, somewhat-popular group.

Author(s) Details:

S. Varalakshmi,
Center for Management Studies, JAIN (Deemed to be University), Bengaluru, India.

K. Venkadeshwaran,
School of Mechanical Engineering, Faculty of Engineering and Technology, JAIN (Deemed to be University), Bengaluru, India.

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Keywords: Anti-consumerism, anti-consumerists, anti-consumers, anti-consumption, marketing

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