Study on Performance of HUL Shakti Ammas in Anantapur District, India
Corporate firms like HUL use bottom-of-the-pyramid marketing to empower the rural poor. HUL is India's leading Fast Moving Consumer Goods (FMCG) company. This study focuses...
Corporate firms like HUL use bottom-of-the-pyramid marketing to empower the rural poor. HUL is India's leading Fast Moving Consumer Goods (FMCG) company. This study focuses...