A Critical Study on the Usability of Online Business Registration Improvisation as Congo-brazzaville Rebranding Tool

Posted on September 14, 2020Categories EconomicsTags , , , ,   Leave a comment on A Critical Study on the Usability of Online Business Registration Improvisation as Congo-brazzaville Rebranding Tool

There is growing concern that Congolese business’ inability to compete in a fiercely competitive international economy spells ruin. Thus, the study uses bricolage and information systems (IS) improvisation as a lens to explore the use of online business registration as a means to rebrand government services. Building and achieving brand status is challenging, however; public service organisations and country of any size with a name can become high status brands. The main objective of this study was to determine the … Continue reading “A Critical Study on the Usability of Online Business Registration Improvisation as Congo-brazzaville Rebranding Tool”