An Assessmental Study on Use and Impact of Market Segmentation Practices on Bank Performance: With Special Reference to Commercial Banks in Colombia

Posted on November 4, 2020Categories EconomicsTags , , , , ,   Leave a comment on An Assessmental Study on Use and Impact of Market Segmentation Practices on Bank Performance: With Special Reference to Commercial Banks in Colombia

This study examined the usage and effect of market segmentation trends and practises in the post-consolidation period of 2012 on the performance of selected banks in Colombia to date. Although the design was predominantly exploratory, the methods implemented were both primary and secondary, referring to basic market segmentation variables such as market share, geographical position and bank output pricing. The Herfindal Hirchman Index (HHI) statistical test was developed to test market concentration against the output of banks. Objective: The idea … Continue reading “An Assessmental Study on Use and Impact of Market Segmentation Practices on Bank Performance: With Special Reference to Commercial Banks in Colombia”