A Critique of Porter’s Cost Leadership and Differentiation Strategies: An Update
This is an updated version of a previously published critique of Porter's cost leadership and differentiation techniques (Datta, 2010a). The author presented an alternative competitive...
Study on Experience Differentiation Strategy (2): Focus on Embodied Cognition and ACT Module
“Experiential marketing” has gotten a lot of attention as a “differentiation strategy” in a mature market like the Japanese economy. We focus on behaviour experiences...
Study on Experience Differentiation Strategy (1): Concepts of Customer Experiences
“Experiential marketing” has gotten a lot of attention as a “differentiation strategy” in a mature market like the Japanese economy. The principles of experiential marketing...